EXPORT MARKET PLANNING - PHARMA

EXPORT PLAN

Written by Suresh Aiyer ssuressh@gmail.com

SUMMARY

Manufacturers and exporters of Pharmaceuticals & medical devices and established on 1987. Products are exported to the Ministry of health in several countries through tenders. All Manufacturing units are having W.H.O. G.M.P. Certification and well equipped with latest equipments.

Objectives and Goals

Creating a global brand and capturing a considerable Market share in the International business.

Production Capacity

The company is having several and Job work plants so that for different sections the operational areas are spacious enough.

Market Selection

Target Markets: West African Countries and North African Countries

West African countries : Benin, Burkina Faso, Cape Verde, Cote d'Ivoire (Ivory Coast), Gambia, Ghana, Guinea (Conakry), Guinea(Bissau), Liberia, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone, Togo.

North African Countries: Algeria, Egypt, Libya, Morocco, Tunisia, Western Sahara

MARKET RESEARCH / PRIMARY LEVEL:

West African Region: 300 million population in 2007, 480 million in 2030. And soon to be mainly urban region that will include 23 cities with more than one million inhabitants. 60 % of the population is under 25 years of age.

In 2005, the combined Gross Domestic Product (GDP) for ECOWAS was estimated at $139 billion Economies within the Community are at varying stages of development. Nigeria’s economy is larger than the combined GDP of all other West African countries, with a GDP of $78 billion. GDP average growth rate of 4.5% per year since 2000.

External trade represents ¾ of regional GDP. The European Union, the United States and China, are the three main trading partners.

Official languages: Arab, English, French, Portuguese.